Every beginning starts with you
Arké comes from the Greek arkhē: the beginning, the origin of all things. It's the same root as in archetype. For me it means something simple. Beauty and happiness start with you, and with how you take care of yourself.

20 years in beauty
Zaina has worked in beauty and skincare for 20 years, from make-up for stage and screen to professional skin treatments. She's seen plenty of products that promise a lot and deliver little.
Arké Beauty brings together the ones she uses and trusts herself: professional formulas with results you can see.
“Your skin reflects the life you’ve lived and the care you choose now.”

Professional skincare, chosen for your skin
We only carry brands that salons, spas and clinics work with. M.A.D Skincare has 6 lines, each made for one skin concern. La Sultane de Saba turns body care into a daily ritual.
Formulas you'll want to come back to.
Shop all
Arké Club
Join the club
Skin tips from Zaina and early access to new arrivals. Join today and get 10% off your first order.

For salons & skin therapists
We're the exclusive M.A.D Skincare distributor for the Benelux and Germany. Salons and skin therapists get treatment products and retail stock at wholesale prices.
Apply for a PRO accountPersonal advice from Zaina
Book a 30 or 60 minute online consultation. You get the full fee back as credit in our shop, on the products Zaina recommends for you.
Book a consultation